How to make the most of the media megaphone

January 10, 2017

Learn how to leverage local media to promote your practice and profession. Read more >

Myopia incidence piques control efforts, initiatives

January 6, 2017

Nearsightedness could affect half of world’s population by mid-century. Read more >

Study links visual impairment to physical and cognitive function declines in elderly

January 5, 2017

Elderly patients often have undiagnosed, untreated vision impairments that lead to such issues as preventable falls. Read more >

Benefits unfamiliarity proves barrier to diabetes care

January 4, 2017

Low adherence possibly linked to lack of awareness of insurance, importance of care Read more >

6 types of photos to share on social media

January 3, 2017

Sharing photos of your patients and staff is an effective way to market your practice. Read more >

Politically savvy

January 3, 2017

AOA’s 2016 Optometrist of the Year on his insatiable determination to advocate on behalf of optometry. Read more >