Optical’s ‘green’ makeover hits primetime TV

July 27, 2015

Old-fashioned meets self-styled and nontraditional in a ‘green’ practice renovation that’s literally made for TV. Read more >

AOA advocacy helps avert Medicare cuts in trade bill

July 24, 2015

Cuts would have amounted to nearly $700 million. Read more >

Kentucky heralds third party triumph in new law

July 23, 2015

Potentially creates new standard business model Read more >

OD shares advantages of Think About Your Eyes campaign

July 23, 2015

Campaign spreads optometry’s message, practices’ visibility to patients. Read more >

Be on the lookout: Illegal contact lenses

July 22, 2015

States make strides against illegal contact lens sales. Read more >

Paraoptometric Career Ladder benefits the entire practice

July 21, 2015

New member benefit will revolutionize how paraoptometrics are hired and trained. Read more >