Health Check: Putting the focus on contact Lenses

The summer is a good time for parents to discuss the option of contact lenses with their kidsRead more >

June 7, 2016

How do good doctors compete with bad companies?

Well intentioned as some may be, some new technologies threaten to create barriers and delay timely patient care and disrupt the doctor-patient relationship. Learn how to improve your practice to compete in the future.Read more >

May 23, 2019

Dr. Fred Farias III receives Optometrist of the Year Award

Dr. Fred Farias III was named Optometrist of the Year by the American Optometric Association.Read more >

June 16, 2016

Ounce of prevention when facing gallons of trouble

May 23, 2019

“Average” hurricane season predictions shouldn’t be overlooked—up to four major hurricanes could threaten the U.S. this year. Here’s how coastal doctors of optometry can prepare now. Read more >

AOA is ‘always on’ its media game

May 22, 2019

Optometry’s outsized public awareness, media impact a testament to our message. Read more >

Help patients’ summers go swimmingly

May 20, 2019

The CDC’s Healthy and Safe Swimming Week, May 20-26, reminds Americans how to prevent illness and injury during this summer pastime. Here’s how doctors of optometry can reinforce eye safety. Read more >

1-800 Contacts changes online vision test marketing following AOA complaint

May 16, 2019

Consumers must first acknowledge 1-800 Contacts’ online vision test is not a comprehensive eye exam before using the technology, a change that comes after the AOA voiced health and safety concerns to the Federal Trade Commission (FTC). Read more >

West Virginia doctor of optometry named Sullins Award winner

May 16, 2019

Martin Carpenter, O.D., of West Virginia, to be recognized with the 2019 Dr. W. David Sullins Jr. InfantSEE® Award. Read more about what energizes Dr. Carpenter to provide pediatric vision care. Read more >

Longtime AOA leader leaves legacy

May 13, 2019

It is with great sadness that the AOA notes the passing of Beth Kneib, O.D., 62, on May 8, 2019. A longtime AOA leader and volunteer, Dr. Kneib is remembered for an enduring passion toward her work, family and her colleagues. Read more >