- Public Service Announcements
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Media Kits
- Save Your Vision Month: Healthy Vision at the Computer
- National Glaucoma Awareness Month
- Eye-Friendly Toys for a Safe Holiday
- National Diabetes Month
- Ready for School
- Summer’s Almost Here! Help Protect Your Eyes from Harmful UV Rays
- Keep Spring in Your Step
- Healthy Vision Month
- A Little Prevention Goes a Long Way
- Be Wise About Your Eyes
- Calendar of Eye Care Events
- Optometric Outreach
- Doctors on the Frontline of Eye and Vision Care
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Press Releases
- Vision Discomfort Associated with Computer Vision Syndrome
- Reduce Your Risk of Developing AMD, Leading Cause of Vision Loss in Older Americans
- Barry J. Barresi, O.D., Ph.D., Appointed Executive Director of the American Optometric Association
- New Research Shows Consumers Who Purchase Contact Lenses Online Face Greater Eye Health Risks Due To Not Following FDA Safety Recommendations
- Early Detection Critical to Treating Glaucoma, Preventing Blindness
- Diabetes: A Top Cause of Blindness Among Adults
- New Survey Shows Few Americans Taking Care of Their Most Valued Sense: Eyesight
- Warning for Consumers: Popular Halloween Eye Wear Accessory Can Permanently Damage Eyes
- Computer Vision Syndrome Threatens Returning Students
- Protect Your Eyes and Attend Professional Fireworks Displays
- Doctors of Optometry Support AMO’s Voluntary Solution Recall, Urge Contact Lens Wearers to Discontinue Use
- Project Team Explores Board Certification Process
- Survey Quizzes Americans’ Knowledge of Eye Care Topics
- Congress Rejects Attacks on Optometry
- Diabetes Is the Leading Cause of Blindness Among Most Adults
- AOA Backs Contact Lens Patient Safety Bill Sponsored by Kentucky's Rep. Whitfield
- AOA Low Vision University Receives Support From Kemin Health
- Former President Carter and American Optometric Association Celebrate InfantSEE's First Birthday by Announcing Results
- American College of Nurse-Midwives Endorses American Optometric Association InfantSEE Program
- Doctors of Optometry Support Bausch & Lomb's Solution Recall, Urge Contact Lens Wearers to Discontinue Use
- Federal Agencies Investigate Soft Contact Lens Use, Solution as Cause of Serious Eye Fungus
- Eye Fungus Reports Increase as Cases Emerge in United States
- Optometrists Anticipate “Boom” in Eye Diseases as Baby Boomers Turn 60
- AOA Children's Educational Materials Features New Animated Characters
Be Wise About Your Eyes
Eighty percent of learning comes by way of vision during the first twelve years of life. Growth, development, and academic success are directly linked to good vision. This twelve-minute animated/live action video explains the inner workings of the visual system and why it is essential to provide good protection for the eyes in conjunction with regular eye exams.
Sophie, Becky, and Michael are playing their favorite video game when Michael becomes frustrated; he can't understand why he keeps losing. His friends notice him squinting at times, and they wonder if he might need glasses. Who can help? To the rescue come Wise Eyes and Spex; and together they embark on a fascinating journey of the eye. On their return, having obtained a better understanding of the complexities of sight, they head off to visit optometrist Dr. Seebetter, who succeeds in helping Michael see what he's been missing.
The American Optometric Association is excited to introduce children to Wise Eyes and Spex. This video designed for kindergarten through third grade provides parents and teachers with a fun and educational way to teach about the magic of sight.