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Caring for the Eyes of America,
an In-Depth Study of the Ophthalmic Marketplace

Caring for the Eyes of America is AOA's trademark compendium of research and data on the optometric profession and the ophthalmic industry. Caring for the Eyes of America contains data from recurring surveys on consumer trends, third-party/managed care participation rates, the size and share of the ophthalmic market, optical dispensing, and optometric income. Caring for the Eyes of America examines the changing nature of optometric practice over time and is a valuable resource for the optometric press, the optical industry (frames and lenses), the contact lens industry, optical laboratories, retail optical chains, financial institutions and brokerage houses, third-party providers, libraries, and schools and colleges of optometry.

What's Inside:

  • Learn about the size of the optical and ophthalmic markets and how the market share is divided up. Also learn how the market has changed and how it continues to change.

  • What motivates consumers to get their eye exams and how often do they go?

  • What are the trends in income for optometrists and their staffs? How are these incomes generated?

  • Third-party coverage for eye and vision care is on the rise: Learn how managed care impacts the optometric practice.

  • Read the latest data from the Consumer Price Index as it relates to eyewear and eye care.

  • Read about current trends in optical dispensaries and their impact on practices.

Pricing

AOA Members -$59
Non-Member price will be $279.

Also available for purchase is the box set, which includes the 2004 version of Caring and the new 2006 version, both on CD-ROM. The cost for the box set is $419 ($89 for AOA members).

To place an order, or for more information on ordering multiple copies, contact Tracie Jones at 800/365-2219, ext. 4238, or TAJones@aoa.org.